Hornet wrote:
You`re perception of the bigger picture is spot on.
Reviewers are but one persons opinion, and unless they like the type of music they are reviewing, they are going to be wrong.
Or more simply put, Good Music, is in the ear of the beholder !
I thought I'd give a perspective as a reviewer: I've been reviewing music for about eight years, mainly for ezines, but for a print mag, too. Unlike many reviewers, I will not do negative reviews. I feel that my goal is to expose readers to good music, not waste time on the rest. If I really do not like a CD, I simply don't review it. There are too many bands I enjoy to waste time on those I don't. I also do a certain level of research on a band before writing a review.
If it is a genre which I have no affinity or knowledge of, I do no consider myself to be the best person to review it.
I know of some very well known reviewers who seem to feel that they need to write negative reviews to show they are "on their toes". Some seem to be influenced by the label the band is with, and they are much more critical of bands on obscure labels or bands who do not travel in the "right" circles. What utter nonsense.
Personally, I buy about three quarters of the material that I review. Though I do deeply appreciate it when a band sends me a CD, because I'm not made of money. My ezine is free and generates no reimbursement whatsoever. I also accept no paid advertising, because I wish to avoid even the appearance of having strings attached, so to speak.
Though I do it simply to support bands I love and share their music, it is still very nice when a band or management acknowledges my reviews or articles. I have found that once they reach a certain level of success, many bands have no more use for underground press. (This is not always true, for example, Skeletal Family are some of the nicest people I've ever met. And Sanguis Et Cinis actually took time to do an interview for me while they were on tour!) But many bands don't realize that hard-core fans give more credibility to underground press than the mainstream, because we are less likely to be biased to commercial interests.
When I read a review, I look at who the reviewer is and especially what they have typically reviewed in the past. If the reviewer has not reviewed similar bands, has not displayed interest in that genre before, or seems to know very little about the band in question, I just blow off their negative review.
But, indeed, it all usually does just come down to the ear of the beholder.